Hi! I'm Lena.
I'm a designer by calling, but professionally I make stage costumes for shows and theater. A lot of times my job demands creative solutions and practical methods for making them happen.

My daughter was the one that made me come up with modular toys Put&Pull. She always enjoyed helping me with work. That's the reason I always thought about what task to give her so that she would connect to the process and feel like a part of it.

The idea of creating a modular toys of textile parts turned out to be a great solution. Since then, my daughter crafted and took apart a great deal of stuff along with me. I was delightfully surprised by the huge potential of this concept.
Modular Toys - Educational Set.

As a mother I would like to pay attention to the benefits of child development. While your child is playing and creating lovely things, his or her hand-to-eye coordination is improving. This gives a boost to your child's imagination, and develops perseverance. Playing and learning at the same time with "Put&Pull" is real creation!

This product took the first place in the "Stuff We Love" list from "Do it Yourself" magazine, summer 2012.

Great to meet you
Thanks,
Lena